Last Thursday, October 4th, I had the incredible honor of participating in the second annual PINK AID Benefit. Held at Mitchell’s in Westport, Connecticut, it included a luncheon, fashion show modeled by breast cancer survivors, and an auction. Among the things auctioned off were gorgeous pink chairs designed by some of the leading interior designers in the area.
The event was attended by a sold-out crowd of over 500 who heard inspiring words from survivors of cancer, including Hoda Kotb, co-host of the Emmy Award-winning fourth hour of NBC’s program, “Today.”
This is my favorite type of charity event because you can immediately see the achievement of its mission in the smiles of the women in the room and the stories of tangible contributions to their recovery.
Andrew Mitchell-Namdar – of the legendary retail family that also owns Richard’s of Greenwich and now Wilkes Bashford of San Franciso, and founder of the Pink Aid foundation – wants to extend the mission of the Mitchells family of stores – which is to always offer a “hug” to their customers in the form of outstanding service – to women at a time of great need. PINK AID helps cancer patients with an immediate hug—in the form of a gas card, a basket of groceries, a wig, prostheses or even a recovery bag. This is a refreshing change in a sea of “finding a cure” charities, and exactly what we at BFFL Co strive to accomplish every day.
There was standing room only at Mitchell’s, and you couldn’t turn a head without seeing a smiling face. I felt so lucky to be introduced to PINK AID last year by my friend Jackie who supported the event both years. Friends from the Yale Smilow Cancer Center also came to learn about all of the incredible PINK AID outreach programs.
Even co-chairwomen Trish Paliotta and Deb Placey organized all of the amateur “models” and the phenomenal salon Effie’s did our hair and makeup. Anita Parry (such a kind person!) herded us into position and smiled non-stop.
Meg Rodriguez, who runs BFFL Co’s sales and outreach efforts, sat front row and snapped photographs as my mother, an almost 20-year breast cancer survivor walked the runway with me! So much fun—a first for both of us. All I could think of was how proud I was to be with my mother and thankful that I did not trip in front of the whole crowd.
Thank you PINK AID for all you do for the surrounding community, and for all of the fun!